Everybody's talking about it
In the short time Olay Definity has been available, it's already showing its fantastic results across the country. Read ahead and discover the sensation it's been causing amongst women everywhere.
Vogue readers love it Experts love it Everyone's using itOlay invited 100 Vogue Australia readers to be the first in the country to try the Definity tone correcting anti-ageing range over a six-week period. The results were fantastic, and even earned the much sought after the "Vogue Readers Recommend" stamp of approval.*
78% noticed a visible improvement in their skin and 80% agreed they would recommend it to their family and friends.
"I had a bit of uneven skin tone under my eye and chin which diminished," one reader tells us, "I thought my skin actually looked good natural and without make-up".
Another happy reader became even more radiant with Definity. "I like the way it is lightening and brightening to my skin; it made my skin glow."
We were delighted when our trial revealed that 76% of Vogue Australia readers who trialed it, rated it better than their previous skincare regimen.
* Galaxy Research, July 2008. Products trialed by 100 Vogue Australia readers. Olay Definity tone correcting anti-ageing Lotion SPF 15; Olay Definity tone correcting anti-ageing Serum; Olay Definity tone correcting anti-ageing Night Cream; Olay Definity Illuminating Cream Cleanser.
World renowned celebrity make up artist, Mary Greenwell who's clientele includes Elle Macpherson, Kylie Minogue, Elizabeth Hurley, Kate Moss and many more red carpet celebrities, agrees Definity is perfect for fighting what ages you most.
"I was one of the first make-up artists to focus on the ‘flawless make-up look', which fundamentally focuses on having good skin as the best basis to any made up face. That's where Olay Definity comes in. It really is the best range to create the most luminous looking skin as well as helping to combat lines and wrinkles."
Olay Definity really is different from other anti-ageing products.
"It works. Your skin really will look more hydrated, wrinkles will seem to disappear. Brown spots and discoloration fade to reveal luminous, more flawless looking skin. It's a comprehensively researched product at an extraordinary price. I love it!"
Evolutionary Biologist Dr. Bernhard Fink*, investigated the significance of skin tone on the perception of a person's age. Fink discovered that discoloration and dark spots can add 10 years to your look.
"The issue is not one of skin colour", Dr Fink was quick to make clear, "but one of contrast within the skin."
Dr. Fink's research led Olay toward a unique solution for a brightening range, which addresses more than just wrinkles.
"Olay Definity is targeted at more than one cause of age-related skin changes, unlike numerous other products that only concentrate on fighting fine lines and wrinkles. It was created with the understanding that the evenness of skin tone, along with reduced lines and wrinkles, plays an important role in age and health perception."
* Scientist at the Department of Sociobiology/Anthropology at the University of Göttingen, Germany.
The buzz continues to the shelves of newsagents, with women's magazines everywhere all discovering the benefits of Olay Definity for themselves.
"Dark spots, pigmentation and dullness are three factors at the top of a woman's list of skin concerns. To help fight these problems, Olay's new Definity Tone Correcting Anti-Ageing Range combines two powerful ingredients to help reduce the appearance of dark spots and uneven skin tone."
– Australian Women's Weekly.
"Don't be fooled into thinking you're more protected than you actually are. Try a two in one product to ensure you're getting SPF protection, like Olay Definity Correcting Lotion."
– Marie Claire
"Young and healthy skin isn't just smooth and firm, it's also even-toned and spot-free, giving rise to an attractive appearance. Olay adds to it's anti ageing arsenal with its new Definity Tone Correcting Anti-Ageing Range."
– Grazia
"Definity provides a 78% reduction in skin dullness and discoloration, and helped to rebuild the skin's collagen network."
– Vogue Australia
