The New Wrinkle In Anti-Ageing
Recent study sheds new light on what ages you the most
For decades, the anti-ageing war has focused mainly on lines and wrinkles. However, a recent study suggests there may be a "new wrinkle" in the fight against ageing: brown spots, dullness and uneven tone.
According to evolutionary biologists Drs. Bernhard Fink and Karl Grammer, discolouration and dark spots can add 10 years to your look.*
In their groundbreaking study, the scientists asked how uneven skin tone by itself might influence the perception of female age and beauty. To put the spotlight on skin tone, they photographed 170 women, digitally removed the lines and wrinkles and draped the resulting images on a standard facial structure.
"Four hundred and thirty male and female observers were charged with guessing the ages of the models. The results were amazing as responses revealed that skin tone alone can add 10 years to a woman’s appearance,” said Dr Fink. “In this age of wrinkle-focused anti-ageing treatments we might be missing a big part of the solution. Young, healthy skin isn’t just smooth and firm, it’s also even-toned and spot-free, giving rise to a luminous appearance."
*Visible Skin Colour Distribution plays a role in the perception of age, attractiveness, and health in female faces. Evolution and Human Behavior 27, 433-442, 2006. Fink, B., Grammer, K., Matts, P.
Learn more about this new look at beauty
High-tech skin care.
Always on the cutting edge of beauty and science, Olay has developed a new technology that looks into the skin surface to identify the causes of skin discolourations.
The 78% study.
Olay study shows that Definity reduces the appearance of age spots by up to 78% in just eight weeks.
